Sunday, 1 July 2012

Choose a job you love

This guide won’t be comprehensive, and it won’t find your passion for you. But it will help you in your journey to find it.
Here’s how.
1. What are you good at? Unless you’re just starting out in life, you have some skills or talent, shown some kind of aptitude. Even if you are just starting out, you might have shown some talent when you were young, even as young as elementary school. Have you always been a good writer, speaker, drawer, organizer, builder, teacher, friend? Have you been good at ideas, connecting people, gardening, selling? Give this some thought. Take at least 30 minutes, going over this question — often we forget about things we’ve done well. Think back, as far as you can, to jobs, projects, hobbies. This could be your passion. Or you may have several things. Start a list of potential candidates.


2. What excites you? It may be something at work — a little part of your job that gets you excited. It could be something you do outside of work — a hobby, a side job, something you do as a volunteer or a parent or a spouse or a friend. It could be something you haven’t done in awhile. Again, think about this for 30 minutes, or 15 at the least. If you don’t, you’re probably shortchanging yourself. Add any answers to your list.

3. What do you read about? What have you spent hours reading about online? What magazines do you look forward to reading? What blogs do you follow? What section of the bookstore do you usually peruse? There may be many topics here — add them to the list.
4. What have you secretly dreamed of? You might have some ridiculous dream job you’ve always wanted to do — to be a novelist, an artist, a designer, an architect, a doctor, an entrepreneur, a programmer. But some fear, some self-doubt, has held you back, has led you to dismiss this idea. Maybe there are several. Add them to the list — no matter how unrealistic.
5. Learn, ask, take notes. OK, you have a list. Pick one thing from the list that excites you most. This is your first candidate. Now read up on it, talk to people who’ve been successful in the field (through their blogs, if they have them, or email). Make a list of notes of things you need to learn, need to improve on, skills you want to master, people to talk to. Study up on it, but don’t make yourself wait too long before diving into the next step.

6. Experiment, try. Here’s where the learning really takes place. If you haven’t been already, start to do the thing you’ve chosen. Maybe you already are, in which case you might be able to skip to the next step or choose a second candidate to try out. But if you haven’t been, start now — just do it. It can be in the privacy of your own home, but as quickly as possible, make it public however you can. This motivates you to improve, it gets you feedback, and your reputation will improve as you do. Pay attention to how you feel doing it — is it something you look forward to, that gets you excited, that you love to share?
7. Narrow things down. I recommend that you pick 3-5 things from your list, if it’s longer than that, and do steps 5 & 6 with them. This could take month, or perhaps you’ve already learned about and tried them all out. So now here’s what you need to ask yourself: which gets you the most excited? Which of these can produce something that people will pay for or get excited about? Which can you see yourself doing for years (even if it’s not a traditional career path)? Pick one, or two at the most, and focus on that. You’re going to do the next three steps with it: banish your fears, find the time, and make it into a career if possible. If it doesn’t work out, you can try the next thing on your list — there’s no shame in giving something a shot and failing, because it’ll teach you valuable lessons that will help you to be successful in the next attempt.
8. Banish your fears. This is the biggest obstacle for most people – self-doubt and fear of failure. You’re going to face it and banish it. First, acknowledge it rather than ignoring or denying it. Second, write it down, to externalize it. Third, feel it, and be OK with having it. Fourth, ask yourself, “What’s the worst that can happen?” Usually it’s not catastrophic. Fifth, prepare yourself for doing it anyway, and then do it. Take small steps, as tiny as possible, and forget about what might happen — focus on what actually is happening, right now. And then celebrate your success, no matter how small.
9. Find the time. Don’t have the time to pursue this passion? Make the time, dammit! If this is a priority, you’ll make the time — rearrange your life until you have the time. This might mean waking earlier, or doing it after work or during lunch, or on weekends. It will probably mean canceling some commitments, simplifying your work routing or doing a lot of work in advance (like you’re going on a vacation). Do what it takes.
10. How to make a living doing it. This doesn’t happen overnight. You need to do something, get good at it, be passionate about it. This could take months or years, but if you’re having fun, that’s what’s most important. When you get to the point where someone would pay you for it, then you’re golden — there are many ways to make a living at that point, including doing freelance or consulting work, making information products such as ebooks, writing a blog and selling advertising. In fact, I recommend you do a blog if you’re not already — it’ll help solidify your thinking, build a reputation, find people who are interested in what you do, demonstrate your knowledge and passion.
I told you this wouldn’t be easy. It’ll require a lot of reflection and soul-searching, at first, then a lot of courage and learning and experimentation, and finally a lot of commitment.
But it’s all worth it — every second, every ounce of courage and effort. Because in the end, you’ll have something that will transform your life in so many ways, will give you that reason to jump out of bed, will make you happy no matter how much you make.
I hope you follow this guide and find success, because I wish on you nothing less than finding your true passion.
“Choose a job you love, and you will never have to work a day in your life.” - Confucius

Saturday, 30 June 2012

Guide to Finding Your Passion

The Short but Powerful Guide to Finding Your Passion
“The supreme accomplishment is to blur the line between work and play.”                                      - Arnold Toynbee

Following your passion can be a tough thing. But figuring out what that passion is can be even more elusive.
I’m lucky — I’ve found my passion, and I’m living it. I can testify that it’s the most wonderful thing, to be able to make a living doing what you love.
And so, in this little guide, I’d like to help you get started figuring out what you’d love doing. This turns out to be one of the most common problems of many Zen Habits readers — including many who recently responded to me on Twitter.
This will be the thing that will get you motivated to get out of bed in the morning, to cry out, “I’m alive! I’m feeling this, baby!”. And to scare your family members or anyone who happens to be in yelling distance as you do this.

Focus on the essential


§  Don’t make resolutions, create a new habit. It lasts longer. Try the New Year’s Challenge.
§  Start your New Year with a clear desk. Clear everything off the top of the desk but the essential tools.
§  Set one major goal for this year. Focus yourself completely into making it happen. Make it a mantra.
§  Take action TODAY to make your One Goal happen. Even a small action. Tomorrow: repeat.
§  Schedule time for yourself, right now. Every day if possible, even if it’s just 10 mins.
§  Practice effective focus. Spend 30 minutes just focusing on one task. Clear distractions. It gets easier.
§  Realize that you don’t need to respond to email right away-no one expects you to. It can wait! Checking email just twice a day is possible if you let go of the need to respond immediately.
§  To relax during times of stress or chaos, focus on 10 breaths. Pay attention as each breath comes in, and out.
§  Limit emails you send to reduce the flow and time spent on email. Try choosing just 5 essential msgs to send. (Or whatever number works best for you.)
§  Try 30 min patience sessions: don’t get mad or impatient with anyone/anything. It gets easier with practice.
§  To experience amazing levels of productivity, disconnect from the Internet for an hour.
§  Learn to be in the moment. When you eat, just eat. You’ll enjoy life more.
§  Make one small change in your diet at a time. Much easier than making a drastic overhaul of your diet.
§  Positive public pressure is a huge motivator. Tell as many people as possible about a goal or habit change.
§  If you spend a lot of time fiddling with your to-do/productivity app, try a simple notebook or text file. Then focus on doing.



Try one, see how that works

Build Income
OK, you’re pursuing your passion, you’ve developed your skills, you’ve built an audience. Now what? How does that pay your bills?
You build income streams. There are many, many ways to do that, including:
  • Give away free articles but charge for ebooks or other digital products (that’s what I do).
  • Create a subscription or membership service for powerful content.
  • Create online courses.
  • Sell ads or run ads from ad networks.
  • Do consulting or freelancing.
  • Do speaking engagements or training seminars.
  • Sell physical stuff online or on a site such as Etsy.
  • Create an app and sell it on the Apple or Android platforms.
  • Build a web app and charge for the premium version.
  • Provide a service where you go to people’s houses and do something for them (yardwork, massage, fitness training, houspainting, etc.).
  • Sell T-shirts or coffee mugs or stickers with your slogan or logo.
  • Sell other people’s stuff as an affiliate and get commissions.

Which of these should you do? Try one, see how that works, then try another, then another. See what works best and be willing to build multiple income streams.
The Empowerment of Creating Your Own Job
I’ve only given you a rough outline but if I gave away every step that would be taking away all the fun. The fun is learning how to do it yourself!
There is something incredibly empowering about seizing control of your life and creating the job you want, rather than waiting for it to happen or waiting for someone to give it to you. You are no longer a passive viewer of the world, but someone actively changing it. You become your own boss, pursuing your own goals. That’s incredible.
If you’re out of a job or stuck in a lousy job, I feel for you. But look at your horrible situation as a wonderful opportunity to change your life and do something great. It could be the best thing you’ve ever done.

Reflect on what you’ve done


If you want to make a living at what you love doing, you need to get good at it. Some of you are already good at what you love — you’ve been doing it for years, either on the job or as a personal passion. Others are just starting out, but that’s not a barrier — you just have to put in more time and effort.
I was already an experienced writer when I started Zen Habits (I’d been a journalist for about 18 years), but I didn’t know a thing about blogging or teaching people to simplify, improve their lives, change their habits. I knew about how to do that myself (though I was still learning) but I’d never taught anyone. So I learned: I read other blogs, read personal development sites and books, read blogs about blogging, studied the best, figured out what they did that made them successful. It takes a lot of study, a lot of analysis, a lot of trying and doing and seeing what works and what doesn’t.
I made a ton of mistakes. That’s a good thing. You can’t get good at anything without making a huge amount of mistakes. Don’t be afraid to make mistakes — they’re stepping stones to greatness. Try everything, see what works, see what doesn’t. Stick with the things that work.
Put in a lot of hours of practice and doing. The more, the better. Reflect on what you’ve done and what you’ve learned, write it down. Put it in your blog so you can help others learn, but more importantly you’ll force yourself to learn from your own experience.
Get good. Others will gladly pay you if you’re good.

Build an Audience
Any business, big or small, benefits from an audience. That’s different than a customer base — an audience is a group of people who you help and who love you. They might not pay you. Some will want to pay you for more of what you offer, but many will just love you, and that’s a great thing.
The best way to attract an audience is to provide really valuable content. It’s that simple. Help people solve their problems, give away lots of powerful information to do so.
Building an audience is tough. It takes time, it takes a lot of giving, it takes a willingness to wither criticism and to learn from that criticism (though ignore the idiots).

spend much less than you make


Best Rule: spend much less than you make. It works for personal finances too.
Actually I didn’t start with nothing. While I had no money, I had some pretty big assets: my mind and talents and hard work and life experience. Those translated into a strong business, it turned out.

How can you start your business with nothing? I won’t create an exhaustive list but here are some examples:
  • Someone I know wanted to start a marketing business. She didn’t need an office and staff and stationary — all she needed was her laptop (she had one), her skills (she had the experience), her contacts (she had a lot of them), and for people to know she was out there. And for that last bit, it just takes some … marketing skills. Hit businesses up and offer her services. Network online and gain clients that way. If she has expenses for a job she can charge those to the client.
  • My sister wanted to start a ballet school. I suggested instead of building a studio and being hugely in debt, she start by going to private schools and offering to create an after-school ballet program at the schools. Parents would love it, the schools would benefit because parents want services like that, and she has practically no expenses.
  • My other sister wanted to become a personal trainer. I encouraged her to start in her home, with minimal equipment, or go to her clients’ homes and businesses, or do outdoor bootcamps. She did and is amazing at it.
  • Love to play video games? Start a site where you show people how to become elite players. Offer coaching.
  • Start an online store where you sell stuff you make.
  • Teach people how to do whatever you’re good at. They’ll pay you.
  • Want to be a chef? Host dinner parties with gourmet cuisine, and charge $50 a head. Sell tickets in advance and use some of that money to buy the food and some dishes.
Again, these are just a few ideas. Sure, there are some businesses that require an initial investment but I suggest you find ones that don’t. Start free or cheap, borrow space from friends if necessary, and get started.

your big idea


You might already know this but if you haven’t given it much thought, start to consider: what do you truly love doing? What are you passionate about? If you’re lucky you’ll have multiple answers. If you have no answers, it’s time to start finding things to be passionate about. 
If you have multiple answers, just choose one. Or find ways to combine two of them (if you love sewing and Star Wars, sew Star Wars costumes and put them on Etsy). Don’t be paralyzed by this choice: if it turns out this isn’t what you want then you can always start another business later. You learn by doing and making mistakes, not by analyzing every possible outcome and factor.
This passion will become your dream job.
This is how I did it. I love writing and I love taking steps to change my habits and my life. I started Zen Habits just for fun and it turned into my dream job.

How to Find Funding
You need a lot of money to get started, right? No. I explicitly reject the idea that “you have to spend money to make money”. Sure, that can work, or it can lead to a mountain of debt and monthly expenses that greatly exceed your income and possibly failure before you’ve had the chance to succeed.
I started my business with nothing. Zero dollars. In fact I had less than nothing: I was highly in debt and broke. I started with free online services (there are plenty — I used Blogger.com and Google Adsense and Google Analytics, but those are just a few examples). I refused to even buy my own domain until I made more money from my business than the cost of that purchase. I refused to pay for my site design or to use a paid host until I was making much more money than those purchases required.